WHAT IT IS
Dia Color is a gentle tone-on-tone demi permanent gloss color. This next level ammonia-free* formula includes up to 92% natural tech,** with deep caring agents such as shea butter for nourishment, glycerin for moisture and hayaluronic acid, known for its hydration properties.
WHAT IT DOES
DIA is the perfect color to cover the first greys or add color nuances to natural hair, while bringing optimal shine and 100% true-to-tone natural reflects. DIA provides up to 6 weeks of gloss color,*** 3x more shine**** and up to 70% grey coverage.
WHAT ELSE YOU NEED TO KNOW
The tube is made of 95% recycled aluminium. The eco-design packaging is made of recycled and recyclable carton. 27 tons of paper are saved with new packaging.*****
*For a pleasant smell
**Maximum % of naturality across all shades of the range, with at least 84%.
***Instrumental & consumer tests
****Instrumental test
*****Vs. DIA Richesse
