[RECOMMENDED FOR COLORED HAIR] A professional neutralizing purple shampoo for blonde hair that neutralizes undesired yellow undertones.
[SCIENTIFIC DISCOVERY] On day 1 of color, hair reflects the 5 dimensions of the color spectrum. But these dimensions evolve over time leading to washed and faded color results, sometimes with undesirable reflects.
[PATENTED TECHNOLOGY] This nourishing shampoo is formulated with purple dyes and caring agents. Hair is instantly cleansed, nourished, +91% stronger*, 76% more hydrated* and instanty +59% more shiny*.
[PROFESSIONAL FORMULA] The creamy purple formula provides efficacy on the 5 color dimensions when used together with the full Vitamino Color Spectrum system**
- Shine: Ultra high glass shine.
- Saturation: Rich, vibrant colors.
- Contrast: Optimal perception between multiple shades.
- Tone: Unwanted reflects are neutralized.
- Brightness: Level of brightness and darkness are well preserved.
*instrumental test after application of purple shampoo.
**Instrumental test after full Vitamino Color Spectrum system after 4 weeks.
