Matrix So Silver shampoo is a cleansing shampoo that neutralizes warm and dull, yellow tones in blonde hair. This shampoo with purple pigments helps keep your hair looking bright and blonde! Suitable for color-treated and natural hair in blonde or silver tones. Key benefits: Starts to neutralise from 1st application* *When using a system of So Silver shampoo, conditioner, and neutralising mask Neutralises yellow undertones Nourishes blonde hair Illuminates highlights on blondes