izumi - fountain in japanese - tonic strengthening energizing water is inspired by yu-su-ru, the ancestral japanese tradition for hair beauty of bathing it in rice water. this rich balm, used with izumi tonic regimen, strengthens, thickens, moisturizes and brings radiance to hair. hair is up to 30x stronger*, thicker with its diameter increased, preserving from breakage, 91% less split ends*. hair is soft, smooth & full of radiance.
*instrumental test