izumi - fountain in japanese - tonic strengthening energizing water is inspired by yu-su-ru, the ancestral japanese tradition for hair beauty of bathing it in rice water. powered with ceramides, this lightweight serum, used with izumi tonic regimen, strengthens & thickens hair by increasing the fiber diameter. hair is up to 30 times stronger, thicker and protected from breakage with split ends reduced up to 91%. hair is soft, smooth & full of radiance. after cleansing with izumi tonic shampoo, moisturizing with conditioner or treatment, apply to dry hair lengths and tips. do not rinse.