Meet Lash Clash, YSL Beauty’s new game-changing mascara. A clash of massive volume and overnoir couture black finish.
Lash Clash speaks to an empowered and unapologetic generation that’s unafraid to clash for unity. We’re talking: UP TO 200% VOLUME, OVERSIZED BRUSH, OVERNOIR COUTURE BLACK FINISH AND 24-HOUR WEAR AND SMUDGE RESISTANT. Lash Clash’s formula takes volume and dark pigments over the edge with innovative texture agents, hyper-black pigments, and smudge-resistant boosters.
The thickest mascara texture ever formulated in our labs features a cutting-edge ingredients cocktail to unleash louder volume with unapologetically intense color. An innovative cocktail of oil-in-water wax, complex film forming polymers, and wear boosters, Lash Clash’s thick yet creamy and adherent texture thickens lashes instantly layer by layer. Adding up to 200% volume in only five strokes, building a shockingly oversized impact. With this 24-hour wear formula, the effect will last wherever the day takes you. Lash Clash’s perfume-free formula is enriched with Iris Florentina extract that cares, day after day, helping lashes stay ever so-supple, soft to the touch and beautiful.
In a self-assessment test of 100 women:
- 96% said product wears for up to 24 hours*
- 90% said brush spreads formula evenly from lash root to tip
- 93% said brush catches all lashes, even the shortest ones
*Consumer test
Ophthalmologist tested
- Suitable for sensitive eyes
- Suitable for contact lens wearers
Application, GET THE FULL LASH CLASH LOOK WITH THE 5 WAYS OF MASSIVE VOLUME:
1) SWEEP
2) LIFT
3) ZIG-ZAG UP
4) FLICK
5) ZIG-ZAG DOWN
